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Like all LinkedIn advertising options, businesses can still target professionals using LinkedIn Gen Forms. Once you've created your advertising content or selected the content you want to sponsor, LinkedIn gives you the option to add a call to action and a LinkedIn Gen form to your campaign. Here you can decide what information you want to receive from each person who clicks on your advertising campaign. Options include: Contact First Name, Last Name, Email Address, Phone Number, City, Country, State/Province, Postal/Zip Code.


Work Phone Number, Work Email Work Job title, function, seniority Company Company name, company size, industry Education Degree, field of study, university/school, start date, graduation date Demographic sex What Canada Email List opportunities do I have When setting up a paid LinkedIn campaign, it can often seem like your campaign opportunities are endless — and to some extent they are — but you need to think about what will work best for your business. Essentially, you need to give people a reason to take notice of your advertisement. You need to decide on a hook that encourages potential customers or customers to click on the ad.





This can be achieved by offering: white papers Free Trials Unique advantages Demos Measuring the success of my LinkedIn advertising campaign During the webinar we briefly talked about at the start of this blog, AJ and Anna shared helpful information that is often confusing. When measuring the success of your LinkedIn campaigns, it's important to understand the difference between leads and conversions and how the two are calculators. For example, a pixel installed on a thank you page tracks conversions, but a lead generation form tracks leads. Side by side, these two measures are identical. So it's important to combine the two metrics to get an accurate understanding of your campaign's performance.