Promise to Customers Helps Increase Brand Health and Market Share

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Accordingly, a recent study from the linkedin b2b institute and warc demonstrates that building promises and communicating directly to customers through campaigns can help increase brand health, market share, and overall brand health. Long-term sales. The study was conducted by analyzing more than 2,000 award-winning brands and successful marketing campaigns over the past 5 years. The data shows that campaigns that make direct consumer promises are more likely to help brands increase market share by more than 60% compared to campaigns with no promises. The market penetration of brands using this type of campaign also increased by 17%.Advertisementin addition, another equally interesting metric is that a marketing campaign that makes a clear promise to customers can increase brand health by up to 48% more than a campaign. Translation is not used. The head of the b2b institute at linkedin says this is an important aspect of research that can help b2b marketers build meaningful connections with their customers, especially with their clients.

Is when their customers are expert leaders (experts).“b2b businesses spend a lot of money on marketing and advertising, and they often appear very confident in focusing their budget on the final stages of the customer journey ( bofu ). However, this is B2B Email List a misconception. To win at the bottom of the funnel, brands need to invest heavily in the top of the funnel ( tofu ).” in essence, there are three distinct types of promises that brands can use in their campaigns: promises of better value and quality, promises of greater ease of use, or promises of better quality. About delivering a unique customer experience. According to research data, while making promises is extremely important, only 40% of brands do this, which means that up to 60% of campaigns don't make any promises or commitments. Which conclusion is clear. In other words, customers don't have any reason to trust and re-engage with the brand.



For b2b marketing, because the value of orders is often quite large and affects the organization wide, it is quite understandable to make a prudent purchasing decision. A promise to the customer is obviously what the customer needs.” in the current context, keywords like “brand” or “purpose” have gradually become vague and unclear, and therefore, simple and understandable words like “promise” are effective ways to to conquer the c-suite elite, who often make the final decisions on b2b orders. In another aspect, when inflation and recession are weighing heavily on the shoulders of business leaders and marketers, many marketers are tending to choose performance marketing over brand marketing, this approach can make great damage to the sustainable development of the brand. Marketers need a new mindset to change the game. Research suggests that making customer promises in media campaigns is a particularly exciting opportunity for smaller brands often with less marketing spend.