The importance of having various payment methods in your eCommerce

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The growing importance of electronic commerce in Mexico and in the world is undeniable , and as an example it is enough to cite a study carried out by Merchant Machine , the merchant account and card comparison service, which highlights that Mexico is the second country with the highest growth rate in eCommerce in the world . However, the importance of payment methods in online stores is often ignored, and this is a serious mistake for their growth. Why it is important to offer various payment methods in your online store According to Pierre-Claude Blaise , director of the Mexican Association of Online Sales (AMVO), when someone tries to pay for a product or service online and the transaction cannot be completed,  of consumers choose another payment method, but  of them decide to abandon the purchase. The growth of eCommerce in Mexico reached  electronic travel and clothing are the preferred categories When faced with this negative experience.

Many consumers perceive a misconception about eCommerce, as it seems like a complicated method, and in many cases offering a variety of payment methods can make the path easier for them, since of financial institutions approve the transaction, while the rest are rejected mainly as unusual transactions . Having various payment methods will allow your potential clients to choose the one that best suits C Level Contact List their needs, in addition to boosting your sales. In fact, according to the Electronic Commerce report in Mexico (2017), of Mexicans have made an online purchase during the last three months, and  of them have chosen an online payment method , varying between options such as credit or debit cards, electronic wallets and interbank transfers, while  of them chose one of the offline payment methods, that is, they pay for their purchase in convenience stores or pay on delivery directly to their home. The main online payment methods.  



The Mexican Association of Online Sales (AMVO) has shared with us some of the benefits of integrating various payment methods into your eCommerce. Credit and debit cards The data published in the study Uses, habits and customs of those banked in Mexico ensure that only of the Mexican population is banked, that is, almost half of Mexicans do not have cards to make their payments online . This has a direct impact on your target audience, since many of them would not be able to make their purchase if you do not have various payment methods in your eCommerce. However, you must have this system since it provides greater ease, security and financing for the users who own them. Electronic wallets The electronic wallet allows consumers to have a balance to make online purchases, and in many cases only the credit card information must be linked to generate the payment . This prevents them from entering their bank details and provides them with greater security.