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Subconsciously, we are looking for certain elements that are known to us (frequency of contact with the website, positive previous contact with this website, convincing photos, or clear and accurate titles ). What does this mean for customers? For companies and brands, this means the need to keep up and be present with their content in key places of the Google search engine. In other words, SERM can be called first a fight for presence in the minds of users, and then a fight for a positive image .
That's why the value of building an image on Google is growing so quickly. And that is why the process Phone Number Data of controlling what is displayed to search engine users about a given brand, person or company is so important. At Google, we deal with various forms of visibility that affect our image. They are: Search Results : Visible negative search results or – even worse – negative results dominating the SERPs; negative publications; forum threads with a negative connotation. Page titles : metadata (e.g. unfinished Title and Description chaos and duplicates in metadata. Photos : in Google Images; photos showing a brand, person or product in a bad light. Opinions : visible negative opinions in Google Open Graph.
Microformats : e.g. one star next to the search result. Underdeveloped Open Graph or its absence for important brands. Google Maps : no headquarters in Google Maps. Google News : negative information showing scandal threads. Video : showing a popular film with undesirable connotations. What exactly is SERM as a service? SERM focuses on promoting positive content, crowding out negative information and replacing it with positive ones. SERM also includes an analysis of what queries are key to building the company's image. We determine which content is undesirable and want to replace it with other content.
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发表于 2023-12-21 16:36:32