Have users contact you via a form

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When visitors to your site make inquiries about your company, you can collect customer information by asking them to enter their name and contact information.One point advice: “Let’s work on EFO!”EFO (Entry Form Optimization) is the optimization of inquiry forms, etc.If the form is hard to read or has too many input fields, people will abandon the form.Therefore, in order to acquire customer information, the key is to reduce user stress by ``reducing the number of input items'' and ``displaying input examples.''If you would like to know more about EFO, please refer to "What is EFO (Entry Form Optimization)? Explaining its importance and practical points.


Method 2: Have users download your company's materialsA document Special Data that summarizes "information about your company's products" and "your know-how" and publishes it on your website is called a "white paper."Capture customer information by asking users to enter their name and contact information when they download your whitepaper.The article below explains how to create a white paper, so if you are interested, please read it as well.Also check this articleWhat is a white paper? Introducing the purpose, benefits, and production methodOne point advice: “Let’s guide them with microcopy!”Microcopy refers to short text used around links and buttons.If you simply place a link or button to a download page on your page, it may not get clicked as expected.In order to get users to take action, it is effective to guide them with microcopy that includes words that make them want to click, such as "free" or "limited time".Method 3: Have users sign up for your email newsletterBy having customers sign up for your company's e-mail newsletter, you can collect customer information such as their name and e-mail address.Additionally, by providing information through email newsletters, you can increase the purchase intent of the acquired leads.One point advice.




Just be particular about the subject line!”E-mail newsletters are often left unopened, so you need to come up with an attractive subject line that will make people want to open the email to increase the open rate.If you are interested, please take a look at ` `[Example] What is an e-mail newsletter subject line that makes people want to click? 5 tips to increase your open rate '', which introduces how to write subject lines that make people want to click.The following article will tell you how to create a specific email newsletter.Also check this article[Accomplishments released! ] 7 steps to create an e-mail newsletter｜Introducing tips to get your email newsletter opened with examplesMethod 4: Ask users to sign up for your webinarA webinar is a seminar held on the web.Compared to offline seminars, webinars have fewer restrictions on the number of participants and can be viewed easily from the office or home.When you apply to participate in this webinar, we collect customer information such as name and contact information.