They are also widely used for brand activations,

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They have different shapes Their size varies but as we mentioned, they are not usually very large because they would then take up essential space for the consumer to move. It stands out from the line of the shelf. .Dangler It is also a decorative element very similar to the stopper, it is placed protruding from the hallways or on a wall. The different thing is that it has more movement because something is almost always left hanging and it moves with the wind. Characteristics Its material is almost always cardboard or anything that does not weigh much. They have different shapes Its size is usually small . Floor Prints It is an adhesive element to the floor. It has the same function as the others, to highlight the product. This specific one has very peculiar characteristics.


Magnifies the presence of the brand in a high percentage of the hallway. There is no size Algeria WhatsApp Number that must be respected, you have the entire supermarket aisle if you decide. We recommend that you change it over time because as it is literally glued to the floor it gets dirty more easily. Surely you remember some that have been around for months and already look so opaque that at first glance you dont know what it says. . Temporary displays Did you know that in Mexico alone, in , the investment in this type of promotions was . million pesos. They are disposable furniture that is used only for a short period of time. They are widely used for product launches. They attract attention because they are not on the common shelf. when company staff are doing a dynamic or giving away souvenirs.





They are generally large, although there is no standardized measurement, they just have to attract attention. gondola tips They are generally found at the ends of the aisle, same spots that are known as hot because they are located in the main aisle of the supermarket. Sometimes the material is placed on the entire shelf, other times just on the top, depending on space availability. They are large, you can decorate the space as much as the brand wants. Unlike temporary displays, these use the same shelf. In conclusion An expert in the area of ​​sales and marketing uses POP materials no matter what as part of their campaign. It is extremely important to understand that the user is not just anyone. The big brands know exactly who buys from them and, in addition, they invest to ensure the transaction in a market so full of offers… but also with a lot of demand.