His works are still inspiring today

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Communication made for sales is specialized through techniques perfected by the contribution of famous psychologists, artists, designers and directors. Advertising and copywriting become a phenomenon that involves the masses. An industry that invests huge capital, employs superior intelligence and offers work to millions of people including illustrators, creatives, typographers, storytellers and copywriters. From the second half of the nineteenth century, in the United States and Europe, the history of copywriting began to take on much more defined contours. With professionals capable of forging creative styles that will become the reference models for subsequent


generations of copywriters and advertisers. The advertisers who 1000 Mobile Number List made the history of copywriting John E. Powers ( – ) Many refer to John Emory Powers as the father of modern creative advertising. In fact he was the first copywriter to do this job full time. Considered a stubborn person, he worked with companies he considered reliable. history of copywriting John Emory Powers Easy Web Marketing John Emory Powers, the first freelance copywriter in history . Powers has been called “the most influential copywriter in advertising.” . One of his best-known adverts promoting ties reads: “…they're not as nice as they look, but they're good enough





for cents…” . “Ecellent writing isn't just intellectual, it's offensive.” John E. Powers What makes him a memorable character in the history of copywriting is not only his recognition as the first copywriter ever from a chronological point of view, but above all his unmistakable writing style , renamed Powers Style or Reason-Why Style . John E. Kennedy ( – ) John E. Kennedy became very famous in the history of copywriting for the anecdote of the note he used to get hired in by the Lord & Thomas agency in New York. history of copywriting John E. Kennedy Easy Web Marketing Here's what the copywriter had written: “ I'm down at the bar.