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Valuable resource that is there when your customers are ready to buy from you. Click to Tweet this. Related: See how we build content strategies for our partners Content marketing lets you control the conversation It’s no secret that selling a product becomes much easier when your customer is looking for what you sell. Let’s say you sell high-end sofas. Someone on the hunt for a $ sofa isn’t going to be easy to sell to. By the time they walk into your store, they’ve already made up their mind about what type of sofa they need. However, what if you could talk to that person while they were researching sofas? What if you could talk to them about the importance of paying a premium for quality before they made up their mind about how much they were going to spend? Controlling the conversation while your most likely customers are educating themselves is invaluable.
The same holds true for everything from insurance to business software. So why not write about these conversation points? Why not control the conversation when your customers are deciding what they need? Chances are your competitors Brazil Mobile Number List are beating you to the punch and stealing your best potential customers. Why is content marketing so important? Content marketing lets you control the conversation. It’s way less annoying than traditional marketing Nobody likes being interrupted in the middle of their day by people trying to sell them something. Snuggies Bad Marketing Sorry Snuggies % of internet users already use ad blockers, and that number isn’t going to decrease over time. Sure, banner ads can be a good way to showcase your brand.
You’ve now put your brand in front of , potential customers every year. And that’s just for the exact phrase “how to invest in stocks.” There are an additional , people who search for the exact phrase “how to buy stocks” every month on top of that, not to mention the other close variants. At least million people search for this theme every year. Click to Tweet this. Also see: avoid these seven content marketing mistakes at all costs. …and the credibility of your brand So your investing article now appears in front of + million potential customers every year. Out of that number, ~% of people will click on your article. Assuming you put time into making the article helpful to your readers, ,+ people will now view your brand as a thought leader and credible information source every year. Many of those people will go on to become your customers over time or tell a friend about your website and turn
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发表于 2024-2-29 17:37:07