Increasing the naturalness of advertising. Most advertising tools and methods are aimed at getting the user to take a targeted action for example register on a site follow a link or purchase a product. Aggressive ads annoy users and they no longer want to interact with the company. Crowd marketing helps in a natural way through posting recommendations and reviews to interest users. Crowd marketing like any advertising tool has both pros and cons. Of the minuses can be noted.
Not suitable for all companies. Crowd marketing technology and products are not suitable for all companies and entrepreneurs in some cases its use will be a waste of money. You should not use this technology for those who produce specific goods and services designed for a narrow circle Consumer Email List of consumers. In this case discussions and reviews on the links will not motivate a person to buy. If the product is rare then it will rarely be discussed even if a lot of reviews and thematic forums and services suddenly appear on the network. Relatively high costs. To create native advertising you will need a good copywriter PR specialist and advertising specialist.
Taking into account the cost of salaries the price for such work will be much higher than for writing a simple advertising post. An unpredictable result. Although the effectiveness of crowd marketing is easy to calculate you need to track the number of clicks on the link but when it comes to developing a crowd marketing strategy then everything is not so rosy. The difficulty lies in the fact that crowd marketing is only gaining popularity which means that there are not so many cases with successful examples of implementing a crowd marketing strategy compared to digital marketing. What tasks does crowd marketing solve. Consider what tasks and goals can be achieved with the help of crowd marketing.