If your colleagues do not know these goals, it will be very difficult for the

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Interested in increasing sales revenue by 30% over the next 3 months? Or do you want to improve your up-selling implementation by 50%? Find that the goals to aim for are related to the strategic planning of your business. Something that can help you formulate your sales objectives is the SMART method , a series of criteria established to help you define achievable objectives and that, in theory, will give better results. SMART objectives are characterized by being: Specific : define precisely and based on data what is to be achieved; Measurable : They are accompanied by metrics with which progress in achieving these objectives can be determined. Assignable : they require managers who are in charge of working on them; Realistic : they take into account the possibilities of the business and the teams, and work on the basis of what is available; Fixed in time : you work on them for a certain time.

With the aim of fulfilling them in due time and not prolonging them infinitely. If you take all these factors into account when setting your sales goals, you will have everything you need to work on them effectively. 2. Make the objectives common knowledge Phone Number List in the company Once you've established sales goals based on the SMART method, it's time to share them with the rest of the business .  best effort to achieve them. When you share information with your collaborators, they understand what the company needs and establish specific actions to achieve it. In fact, 97 % of employees believe that communication at work impacts the effectiveness with which they perform their tasks . See the complete guide to internal communication in Zendes.



Establish actions to achieve the goals Every sales objective must be accompanied by a series of tactics and actions to achieve them. After setting the goals, it proposes a series of strategies that can be carried out and that are directly related to them. For the “reduce cost of customer acquisition” sales objective example, some actions you can take are: create a referral program and invite customers with more than 6 months of relationship with the company to participate in it; establish alliances with influencers related to the values ​​of your company , so that they help boost the generation of leads. 4. Monitor progress in achieving goals Once the goals are in place and your teams are taking action to achieve them, it's important to constantly monitor their.