User experience: what it is and why it matters

Nasim21

Why do you always prefer to go to Nino's bar instead of Luigi's?

Why did you send a text instead of making a call?

And why do you always go to the supermarket when that saleswoman is there?

Everything concerning a purchasing process Specific Database or approaching a brand is influenced by a myriad of uncontrollable variables.

This process is called User experience and I, in this article, will explain exactly what it is and why it is so important.

Are you ready?

It begins!

In this article
What is user experience?
To speak you must know
How to make a user experience memorable (on the web)
User experience in the real world
Conclusions
What is user experience?
The User experience (UX) can be defined as the totalizing path between the user, the company and all its direct branches (products, services, communication, assistance…).

I did not randomly put “user” before “company”.

The User experience, which can be literally translated as "user experience", finds its first cornerstone in the customer-centric philosophy:

People first;
Customer needs to be met;
Continuous assistance.
If you remember, we touched on this key in several previous articles, such as the one on lead generation.

The only possibility that brands have to get noticed and emerge is to leave a good memory of themselves.

And the only way to achieve this is to guarantee your users a memorable user experience .

But how is it done?

How can you assure something like this to your customers?

To find out, read on…


To speak you must know
You don't run away.

Do you want to get in touch with your interlocutors?

Do you want to be able to talk to them?

You HAVE to know them.



The analysis of the profile of the target is essential to take even the slightest step in the world of marketing.

The reactions of a person, faced with any corporate element, can be diversified according to his personal status , but also influenced by exogenous elements (such as the social context or the general perception of the brand).

And it is for this reason that the strategy of the user experience can, rightly, be defined as holistic.

The UX must take into account all the factors that can interfere in the marketing funnel process;

From the moment a user hears about the brand or product for the first time, until he decides to become a promoter or proceed with the purchase.