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they are likely to remain microscopic in the world of the Metaverse. In fact, with millions or billions of attractions, the hierarchy of which is currently unimaginable, every decoy we launch risks being lost without significant effect. Users, on the other hand, may lose all attention and eventually any taste that guided them: lost in the exploration of such a vast and stimulating novelty, they may no longer follow their classical interests and find themselves in the Wandering their proposals uncontrollably
among numerous opportunities, never finding a precise path. How to deal with these two risks? Our solution comes from sociological research and a new marketing Job Function Email Database strategy: keep the rudder on the line. Precisely because the Metaverse risks offering everything but security, brands that make security and identity their primary focus may be the only ones able to successfully navigate it. Instant results, first experiments, users' initial knowledge of the Metaverse don't matter: sooner or later, everyone is looking for security, reliability and answers. In fact, the only thing users never fail to do is their needs: they are definitely looking for something.

The more confusing their searches, the better the results for brands with companies with strong identities and solid reliability. So let us equip ourselves to represent that security. Watch out for the acronym NFT (Non-Fungible Token) that will soon be everywhere. In short, it's an attempt to register ownership of an intangible commodity to be sold in the Metaverse. In fact, because life in the Metaverse will be so immersive, many big names (from Zuckerberg's new Meta to Ebay) are stepping up to build a giant virtual
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