Email Marketing Guide for Successful Campaigns

Difference

It will allow you to split the database by: statute of limitations - when the user last bought from you; total check - how much money the client spent; the number of orders. Evaluate all customers on these three parameters and break the base into segments based on this. Then prepare your strategy for each group. So, customers who buy a lot and often can send letters with new products, send small gifts for loyalty, while for “sleeping” buyers, you need to prepare a warming chain of letters and promise a good discount for the purchase.

Read the DashaMail churn segment case study . Always be in touch B2C Email Lead with clients You need to send mailings with such a frequency so as not to annoy subscribers, but also not to let them forget about you. It's a fine line. After all, if you overdo it, the open rate of letters and other important indicators may decrease. Monitor audience dynamics and regularly quarantine "sleeping" subscribers . Do not allow long sags in working with the base.



Otherwise when you resume work, you will have to resuscitate it . Use trigger mailings In the context of customer retention, trigger mailings can be used to: sending special offers to passive customers; to send reminders to users; implement the "abandoned cart" scenario; trigger series of letters "Thank you for your purchase"; collecting feedback. Post-sales letters: what to write to the client after the purchase and why? Train your clients Useful checklists, instructions for using the product - all this demonstrates concern for customers and increases sales.