What role does an event play in PR and communication

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Creating contact and media list – this list should include all information to contact media representatives (e.g. name, phone number, email address). Appropriate C Level Executive List designation of media representatives. Provision of communication – in addition to the marking of rescue and fire-fighting equipment and a separate room for the services responsible for securing the event, etc. Designation of a zone for the media – a different entry time and a separate zone from the other participants.

Prepare copies of any necessary documents. REMEMBER! To prepare and organize a successful event you require, first and foremost, common sense, a detailed agenda, security on all levels from cyberspace to insurance policies, a lot of patience andconstant effort daily. What role does an event play in PR and communication? Events can focus on various specific facets of strengthening a company like image, charity or sales. They may promote particular products, brands, services or even ideas. For an event manager, the “5W” rule will be helpful, which in the case of organizing an event may take the form of the following questions: What – what are we organizing? Who – who is the event for? Where – where do we organize it? When – what is the time and date of the event?



Why – for what purpose do we organize an event? Event_pr_Strategy By asking ourselves these 5 basic questions we significantly support the idea and realistic assumptions about the organized event. When organizing an event don’t forget to determine what scope of marketing activities to take and how to channel the message: ATL (Above the line) – a strategy of marketing activities that are carried out in traditional media (radio, television, press, posters, outdoor advertising), BTL (Below the line) – marketing activities aimed at consumers, not being advertising in mass media.