These unethical tactics often end in a penalty from search engines.

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Some examples of “black hat” techniques include: meaningless keyword stuffing, use of private link networks, etc. Blog. It is short for weblog, which translates to posts on the web . These "entries" are what we call articles or posts and, in short, blogs used to act as personal diaries through which the author told his experiences, what he aspired to and what he intended to do with the intention that other people They would read it. As it is an effective way to generate permanently updated content, it is a web page format widely used by many SEOs to position themselves in search engines. Keyword Search. It refers to the act of studying and searching for the words or phrases that users type into search engines (such as Google or YouTube) to find information or content. c CTR.

Click-through Rate Rate or percentage of clicks obtained based on impressions, that is, this indicator shows the number of people who clicked in relation to the total number of people who saw your article (impressions) in Google results, whether or not I clicked. The higher the CTR, the more people click on your pages, the better position you will obtain in the rankings. Keyword Cannibalization. This is considered a bad SEO Canada Mobile Database strategy to follow because it consists of having different URLs or pages that seek to position for the same keyword. That is, when there are several pages indexed on the same website focused on the same keyword. For example, two different articles on your blog that deal with the same topic. Duplicate Content. As you can imagine, it refers to repeated content. Identical content found on more than one web page indexed on Google. Budget Crawl. This term translates to: “tracking budget.” It is the number of requests made by Googlebots, that is, Google web spiders, to your website in a given period of time.



In short: it is the time that Google spends on your website to crawl it. This is important because Google does not have infinite resources and, as you have more and more pages, Google will have less time to analyze your website if it does not have a friendly architecture, you do not use Robot.txt, etc. Canonical. The canonical tag is placed in the source code of your site and points to canonical URLs that display the same, or very similar, content. You can keep track of them through Google Search Console. Cloaking. It is an English term used to refer to certain web positioning techniques in order to deceive search engines and improve the position in the results through cloaking by which the server is configured or the programming of a website so that present content to users that is different from that presented to search engine robots. Clickbait.