The tool does not rely solely on cookies

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This is the news that has resonated in the digital market since 2019, when Google announced changes to its data analysis tool; The implementation is being gradual, but it is good to start adapting now. ga4 If you have a website or a mobile application, Google Analytics should be your greatest ally to analyze the reports of visits to your pages and the performance of your strategies. Over the past few years, you must have gotten used to Universal Analytics reports, which is the latest version of the tool. Now, however, UA will be replaced by GA4 , with several improvements to reporting and data collection, with a focus on user privacy and cross-platform analysis.

In this article, you will better understand what GA4 is and how Telegram Number Data to prepare your website or application for this change, including: What is GA4? What is Google Analytics? Universal Analytics to Google Analytics 4: What did the computer giant say about this? Why migrate from UA to GA4? What are the main changes in the new version? How to configure GA4? 5 tips for a smooth migration What is GA4? GA4 is short for Google Analytics 4, which is the latest version of Google's data analysis tool . This version replaces Universal Analytics, which has been the default tool property for the past few years. Google Analytics 4 focuses on data privacy , in line with trends in recent years to protect user data and end third-party cookies in browsers .



The tool does not rely solely on cookies and uses an event-based data model to measure user actions. The tool is designed for the future. GA4 invests in machine learning technologies to improve reporting and enable detailed predictions about user behavior. Additionally, it allows for a cross-platform analytics experience . This means businesses can perform a unified analysis of user journeys across their websites and apps, with the flexibility to measure multiple types of data. What is Google Analytics? Google Analytics is a free data analysis tool used by thousands of websites and applications around the world. There is also a paid version, called Google Analytics 360, with more advanced functions for large companies.