One of the best uses of FOMO in your CTA is to mention

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Call today), but you have also provided them with a reason why they should take that action (save money). 4. Take advantage of FOMO This is actually one of my favorite tactics when it comes to a successful CTA. Fear of missing out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again, they’ll be mighty quick to hop on the bandwagon. a sale or promotion that your company is holding, and which won’t last forever. call to action - Screenshot of an ad with CTA for shop now You probably get emails with this sort of messaging all the time, I know I sure do.


I’m talking about messaging like “Shop today! Sale ends on Monday,” perhaps during a three-day weekend. Or even “buy now while supplies last!” during the holiday season. It’s tough to ignore a prompt like that, especially during a Iceland Phone Number time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out in your CTA is sure to get you some additional clicks. 5. Match CTA to device type Creating a killer call-to-action is important, that’s no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience.





Google considers desktop and tablet as the same device, since the screen sizes are roughly the same. People also use them for search in similar scenarios. For example, someone sitting on the couch at night sees an ad on TV for a product they’re interested in. It’s common for them to grab their laptop or tablet and search for more information on it. It might be best to lead them with a “learn more” or “shop now” CTA. However, mobile devices tend to have different user behavior and search intent than desktop/tablets. Since 80% of searches for local business on mobile devices convert, it’s prudent to tailor your CTA based on device..