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This isn’t just a ploy to increase our authority; it’s a way to reinforce our copy and content with research that other publications want to link to. Website copy WordStream original data Granted, creating original research requires sufficient data to draw from (which we’re lucky to have in abundance, something not every business has) or the financial means to commission professional researchers to produce original data, but as far as assets go, it’s hard to beat in terms of return on investment.
Our original research has generated millions of unique visits Benin WhatsApp Number and hundreds of inbound links over the past several years, making it one of our most consistently valuable and strongest-performing content assets. How this improves your website copy By making your brand more trustworthy and dependable. Better Copy, Better Results Writing web copy that converts like gangbusters is a lot harder than it looks. However, by making just a few adjustments to how you view and approach web copy, you can provide your audience with a much more useful, relevant, and ultimately actionable experience. Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England.

Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. See other posts by Dan ShewanBy now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored posts with high engagement rates get assigned high Relevance Scores, which get rewarded by the Facebook Ad algorithm through increased exposure at lower cost.with 1% engagement rate might be around $3-5 per click.
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