Ads expert is often preferable for successful campaigns

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These are all the techniques that will allow a site to be listed on the first search results of the Google SERP, just after the paid ads. Among the techniques used, we can identify three key pillars of SEO. The “on site” technical structure. Content quality and creation The popularity of the site and the creation of netlinking (internal/external) SEO vs SEA case study SEA (Search Engine Advertising) translates to paid referencing . In our case, this involves purchasing keywords on Google Adwords , in order to be positioned first on the first page of the Google SERP. This technique guarantees maximum visibility, but also has its limits since the price of the keyword varies depending on competitive intensity.


You can quickly find yourself with a large budget to be in pole position on Google. The WhatsApp Number List pricing system is often CPC (cost per click) or CPM (cost per thousand), that is to say, if you choose CPC and your ad does not generate any clicks, you will not lose money… Except for the time spent on your campaign! Conversely, the CPM is the cost per 1000 displays in search results. It is therefore essential to properly optimize your ads to receive clicks (CTR). Getting support from a Google  It is not uncommon to see companies burn through a significant budget in Adwords advertising costs due to poor optimization or poor target setting of campaigns.






Read How do I attract more traffic to my site? SEO & SEA figures: SEO and SEA have had an increasingly significant impact over the years on the Google SERP and are shaking up algorithms and business strategies. Indeed, SEA takes a significant part of the display of search results on pages and leaves less and less room for SEO. SEO vs SEA case study However, SEO remains the best way to be visible in the long term and allows permanent traffic to your site. It is therefore essential to analyze the benefits of each of its levers in order to be able to combine them for better performance. Here are some very telling figures, to better understand the impact of.