What is interactive content and how can it be used to generate engagement

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Using interactive content is an excellent strategy for providing an intriguing and engaging experience for a more demanding audience.

This type of material can be created in video for Chinese Overseas Asia Number Data mat, quizzes, games, contests and several other options that allow the user to interact with the brand.

A relationship like this, more fun and special, makes the lead get closer to the company, talk about it and choose to come back to purchase more products.

To understand the subject in more depth, the benefits of this strategy and how to implement it, follow the article!

What is interactive content?
The benefits of making good interactive content
Types of interactive content to use
How to make interactive content in practice
Tools to develop quality interactive content
Engage your audience with interactive content
What is interactive content?

Interactive content is material that allows the user to participate directly with the company. In other words, it is creative content that encourages the audience to actively participate in an action.

This type of content makes the lead interact to receive something in return. Whether it's a gift, discount or just a special moment.

A recent example of how interactivity can be used in an innovative way is the film Bandersnatch, released by Netflix in 2018.

In the film, viewers had complete freedom to choose the path that the protagonist could follow, as well as its ending.



With the internet, this practice has been aligned with Content Marketing to gain the attention of potential customers and greater chances of converting into sales.

This is because interactivity facilitates the connection between the lead and the brand , instead of establishing a one-way relationship.

This type of dynamic material is a representation of the potential customer's interest in the brand, as interactive content prompts people to give feedback.

In this way, the company is able to measure whether the user actually consumed the material and what they thought of the experience.