The general term for paid online advertising

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” Terms to Know Pay-per-click (PPC): , in which you’re paying by the number of clicks on your ad. AdRank: A value assigned to your ad position in relation to other ads. Essentially, when there are several ads showing up at the top of a search engine results page, this is where you show up in the queue. Bidding: The highest amount you’re willing to pay for an ad click. Click-through rate (CTR): The number of clicks your ad receives divided by the number of times your ad is shown, as a percentage.

Cost-per-click (CPC): What each individual ad click costs. Conv Cape Verde Email List rsion rate: The average number of conversions on your ad, as a percentage. A conversion is the action you want visitors to take after they’ve clicked the ad—a sale, call, signup, etc. Keywords: Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. Quality Score: Google’s assessment of the quality of your ads, keywords, and landing pages.







Search volume: The number of searches expected for a keyword within a certain time period. What Type of Ads Can I Run With Google? In the spirit of tackling the basics, we’ll just be covering Search Network ads in this post. But there are several options to explore with the world of Google Advertising. Search Network: Text ads shown next to search results when a query is typed into Google. Display Network: Visual ads shown to prospective customers wherever they may be on the Internet (relevant websites, blogs, etc.