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See how it can be used in the fashion industry: An example of using the Google Market Finder platform in a fashion/fashion store with categories: Dresses Sweaters and cardigans Shirts, tops and blouses (others) Trousers, jeans Skirts. In the extended version for agencies, additionally, after determining the categories in detail, you can assign them a percentage share in the store's offer and thus determine the importance of a given segment. In our case, these will be the following values: Dresses – 60% Sweaters and cardigans – 20% Shirts, tops and blouses (other) – 10% Trousers, jeans – 5% Skirts.
We can see in the illustration above, about the size of the population, languages spoken, or the currency used in a given country. The reports also include the country's economic profile, purchasing power parity of GDP per capita, annual GDP growth and the global competitiveness index. In addition, for each market recommended for expansion, data covering logistics, consumer france phone number list purchasing behavior and detailed reports on Google ads and search are available. Then in the advanced version, taking into account all the possibilities and settings, you can focus on choosing four main goals for the studied markets: Build awareness, Consider impact, Drive action, Increase loyalty.
In the advanced version for agencies, after specifying all criteria and settings in detail, the tool updates the data and presents countries ranked according to two factors: the country's score index in each selected metric relative to all other countries included in the analysis, the weighting applied to each selected metric. Advanced metrics that can be set thanks to the advanced version of Google Finder for marketing agencies Google Query Growth – annual increase in the number of queries in a given category, Google Query Volume – number of queries in a given category i.
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发表于 2023-3-29 14:00:53