What Are The Reasons For This Bad

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An while 3 out of 4 consumers believe that a video has more impact on their purchasing decision on social networks, Facebook has just had this format tested by brands like Adidas or Tommy Hilfiger, who have since received results exceeding their expectations. The purpose of a Google search is to respond quickly to a user's request, so pages with content that is not easily accessible to mobile users will be disadvantaged in the ranking of results. Mobile-friendly label disappears from search results Until now and for two years.

A wording “mobile-friendly” was written next to sites offering optimized mobile navigation. This label is now gone, with Google estimating that 85% of sites are now mobile-friendly. Be careful though, because the mobile-friendly criterion will of course fax list always be taken into account in the ranking of the results. Google penalizes overly large pop-ups and interstitials on mobile While sites are increasingly adapted to mobile browsing, Google has noticed that more and more of them are displaying pop-ups or interstitials which considerably hinder mobile user browsing, due to the limited size of his screen. To overcome this problem.



Google will penalize with a loss of ranking in the SERPs, the pages whose display would be hampered, and where the content would not be immediately accessible upon arrival on the page. Sites that display: A pop-up that overlays the main content, as the user browses the page they landed on after searching An interstitial that the user must first close to access its content An interstitial that displays above the fold line, requiring the user to scroll down the page to access its content However, Google tolerates a few techniques, provided they are used sparingly.