These journeys can look like one of the following Education If a lead isn’t using a provider in your industry then it’s likely they need education on the benefits of such a solution. This would come in the form of top-of-funnel content that strives to add value and guide them through the buyer funnel. Complementary Use this kind of journey if your offering optimizes enriches or works well with other technologies. UpLead for example works incredibly well with Salesforce platforms and we’d therefore target those users accordingly. Competitive Create a journey for those using a competitor. Here you’d focus on what makes your solution the stronger choice over a specific competitors.
This requires understanding the ins-and-outs of your competitors offering allowing you to personalize this information during the nurture process. Collecting Technographic Data Historically the collection of technographic data was conducted through two mediums Surveys China Email List Cold calling and sending email surveys is a sure-fire way of generating qualitative data. The problem is it’s not scalable. Asking such questions can also come across quite intrusive which may end up hurting your brand in the long run. Scraping Thanks to scraping tools it’s possible to scour a website’s source code for an indication that it’s using certain technologies.
The downside is it’s impossible to get a complete profile of a company’s tech stack this way as not all software platforms leave this kind of signature. However these methods are sluggish and hard on resources. You’d need to find teams to conduct surveys at scale and build lines upon lines of code to scrape data. Luckily there is a third option. How UpLead Provides Technographic Data UpLead allows you to build targeted lists of prospects based on the technology stack that companies and contacts use. If you wanted to uncover organizations that use WordPress Kissmetrics or Salesforce for example you can build a list of those companies.
发表于 2023-6-14 18:43:01
