But be warned omnichannel marketing

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This further highlights the importance of omnichannel approaches: a single user experience across all channels, digital and otherwise.  isn't about having a presence on every existing marketing channel . It's about focusing on the marketing channels your target audience frequents , maximizing your online exposure on those platforms, and creating opportunities to engage with your potential customers. A company that has been able to exploit this trend to its advantage is IKEA: let's see how it has organized its marketing strategy achieving great success. This type of multi-channel strategy is heavily used both by SMEs, which thus manage to get noticed with their niche activities, and by companies such as IKEA, which has achieved excellent results. Let's analyze his case.

[AML]-quote-quotes-1Consumers tend to use social media USA Email List to seek inspiration and voice assistants to find new products, while eCommerce and search engines continue to play an important role in the actual shopping activity. ecommerce-marketing-trend-2022-image IKEA's omnichannel strategy IKEA is the perfect example of a successful omnichannel strategy. Traditionally we are used to thinking of the Swedish multinational as a physical shop where it is possible to find everything we need. For several years now the company has opened up to online, without achieving great success. In 2017, however, IKEA organized the strategy by rethinking the needs of its customers, especially the younger ones.



The Nordic brand has moved to omnichannel marketing, introducing an interactive online store with a virtual assistant for shopping. This tool goes beyond simple eCommerce: it is a planning tool which, thanks to augmented reality and artificial intelligence, allows you to furnish your home with virtual furniture and possibly purchase products directly from the eCommerce site. The customer service is at your complete disposal, at no cost. In the blog you can find furnishing ideas from which to take inspiration; while on social channels, especially Instagram, you can find design photos and product information.