But MaxWeb actually gets a lot

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Maybe you offer all vacuum-related services, but the way you're going to attract leads is different. Keep in mind what stage of the funnel your leads are at. Keep in mind what stage of the funnel your leads are at. You can take the temperature of your audience to see if they're actively looking for your product/service, or maybe they haven't even realized they need it yet. Don't start with an ad that offers free information and go straight to requesting a proposal on the landing page.


Even if the proposition is related to the informative topic, your prospect may not be ready to engage at that level. Tip4: Keep Copy Localized You can use specific phone numbers based on the area code in your PPC campaigns and in your Canada Email List landing page messaging. In the same way that a specific area code brings relevance to your visitors, by mentioning the city your visitor is in, you can appear local and familiar to your audience. You got me. You got me. – image source If I saw a 949 area code on an ad and then a 408 on a landing page, I might wonder if it was a typo or if it was a legitimate business.





Which one should I call? It may not even be worth trying to figure it out. Since you've already defined your buyer personas, you probably have a few main geographic regions you want to start with. Knowing this, you save time by getting a number for every existing area code. Tip5: Match Scent and Design Matching the scent means matching the look, feel, tone, and personality of your PPC ad to the message on your landing page. Use connected images and color schemes to achieve this. Our campaign landing page has a scent that matches our ad.