The limits to our ability are purely apparent

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Fashions, as we know, are fleeting and McDonald's has subsequently produced a much more inclusive communication by focusing on the Italian aspects of the products and on reassurance on what concerns health. Some brands have based their marketing on "people like us", not properly evaluating the customers they turned away in the meantime. In cases like this, the risk from a marketing point of view is that a product is so adopted by a group of individuals that proposing it to other groups becomes almost impossible. Such an approach will not be as effective in the future and the trending formula is the one that contains the concept of inclusiveness.

If your marketing is targeted with effective content towards Buy Bulk SMS Service your ideal customer, your buyer persona, but excludes one of their friends, you run the risk of losing more customer groups and it is a problem if the phenomenon spills over the customer groups that you previously agreed not to serve. When the buyer persona excludes individuals you didn't mean to exclude, these same individuals will seek out other companies who recognize their needs and serve them. There is research that shows ways homophilia can be overcome, ways that can help you be more inclusive in your marketing: openness and empathy.



Empathy is the ability to extend ourselves to others, to identify with their experience and can change, sometimes drastically, depending on the situation we are experiencing. When people realize that empathy is a skill that can be improved, they work hard to empathize with groups other than their own. Empathy for people who are different from us can be broadened, it seems, simply by changing our views on empathy. For example, try treating your customers as if they were your friends: it becomes much easier to relate to them and make sure they are comfortable. Openness and empathy are woven into the way you treat each other.