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A persona is the ideal representation of the customer you want to sell your products or services to. It may seem like a simple task, but you need to go in depth in configuring this desired profile and also find out how to do it. Understanding the potential consumer with a persona can help us determine the type of content and products we need to grow our business. In other words, personas are an important tool in your marketing and sales strategies. First of all, you cannot confuse persona with target audience , which is much more comprehensive and generic. The target audience is the social, economic and demographic definition of who will consume your product. The persona brings more details, creating greater connection and empathy with the customer, which leads to more focused and efficient creation and segmentation. The idea of the article is to guide you through an ideal and contextualized persona model, assuming you already have knowledge of your market. Read too Strategies to gain your audience’s trust on social media How to Avoid the Most.
Common Digital Marketing Mistakes in 2023 Essential tips to avoid cart abandonment when shopping online What is programmatic media and what are its advantages and risks Best practices for leads that become Phone Number List customers First of all… the basics! A buyer persona is a semi-fictional representation of a real customer based on market and independent trend research and, if you're lucky, existing customer reviews. If you don't already have research on your own customers, seriously think about starting, even to facilitate the formation of this profile in an organized way. The preparation process for creating your persona may include: Analyze existing consumer data Interview customers Conduct online searches based on your location and specific business (hint: Google search!) Many online resources provide guidance that can help you collect the right type of information. Here's an example overview of what you might want to include: Demographic data (age, gender, ethnicity, income, etc.) Behaviors (where they shop, what they read, etc.) Personal background (professional background, hobbies, tastes, etc.)
Specific objectives Needs/wants Concerns or challenges Physical and social environment A photo Keeping details consistent and specific – and avoiding generic statements – will help your persona come to life as a “real” person. Step 1: Do thorough audience research Your buyer personas need to be based on real-world data, not instincts. Compile data on your existing customers and social audience Consider details such as: age, location, purchasing power and standards, interests, challenges, life stage. Find out which social networks your audience uses. You need to reach your customers using the right channels. Start by learning where they already spend time online. Some great tools help with this search, such as Google Analytics . See which social networks appear in your referral traffic report. Keep an eye on the competition. Try to discover or talk about benchmarking with some tips from customer research that your competitors have already done or are doing. Step 2: Identify customer pain points What problems or hassles are your prospects trying to solve? What stops them from succeeding? What challenges do they face in achieving their goals? An important way to find out is to engage in tool community forums and social media groups.
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发表于 2023-9-12 18:56:31