Analyze your data to meet the absorption and writing goal

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Data analysis is an increasingly important practice throughout the industry, and is especially important within organizations that develop real estate projects, since knowing exactly who your visitor is, and how likely they are to become a buyer, is very important to meet sales goals.

The demand for positions related to data analysis, such as market intelligence, continues to grow year after year, since the benefits are real and measurable.

In the workshop that we will present this year at EXNI 2019, Data Science in Real Estate Marketing: Identify the purchase probability of a digital prospect , we will show you how at Perfilan we have been Telegram Number Data accumulating data from 350 developments in Mexico, Peru and Panama for 5 years , and above all , how we use this data to generate more and better prospects who do have the desired profile.

There are two main ways in which we use Data Science to accelerate sales:

1. Funnel Analysis
It refers to all the metrics related to the performance of each of the stages of the sales process, both digital and commercial. Normally it is represented by divisions, for example, the percentage of conversion to sale is given by the number of closings divided by the number of visits to the showroom.

2. Analysis of Digital Behaviors of better Prospects
Data related to measuring what a prospect does, their responses, and what we can identify from their behaviors, for example, form response patterns, correct data validation, email opening and clicks, geolocation of origin of the prospect, date and time of creation, and duration in the landings, among others.



Once you have all this data, the next step is to analyze it to detect behaviors and trends, to be able to adjust the efforts of both digital marketing and the sales team, in order to achieve the desired goal.

We remind you that all Perfilan clients automatically have the most efficient automated Lead Scoring tool on the market. If you want to know what the behaviors of a real estate prospect with a high probability of buying in your development are, we recommend you download our eBook Behavior Analysis.