|
For some consumers, positive reviews are the main reason forpurchasing. Similar products. Each product needs to be provided with a numberof similar offers. If one product is not suitable for a potential buyer, he canalways choose an analogue. A wish list. This is a very useful feature forremarketing. Knowing which products the user has postponed until later, you caninform him about specific discounts, as well as create more precise targeting.Each of the above elements is mandatory. Refusal or poor development of any ofthem will entail negative consequences. 2.5 Marketing plan for an online storeAny stage of work on an online store must have a clear plan. This is especiallytrue for promotion. The absence of a well-thought-out strategy will lead toirrational spending of the advertising budget and a decrease in businessprofitability.
To avoid this, you need to develop a b2c email list marketing plan. First,it involves understanding the characteristics of a particular business. It isnecessary to find a unique feature of the online store that will distinguish itfrom its competitors. It could be anything: free delivery on all products, anon-standard loyalty system or permanent discounts. The most important thing isthat this feature is primarily an advantage for a potential buyer. This featurewill need to be emphasized during promotion. Secondly, the marketing planincludes a list of goals. It is necessary to initially understand what resultsan online store should achieve and within what time frame. At the same time, itis important to look at this realistically and not set unrealistic goals.Thirdly, it is necessary to think through ways to achieve your goals.

This applies to advertising channels, that is, on whichplatforms you are going to promote this or that product. Here it is importantto take into account the capabilities of the business: its advertising budgetand human resources. If each of these parameters has been well thought out anddoes not contradict each other, then the marketing plan can be consideredready. It will help you better understand how and with what help to promote anonline store. 2.6 Store positioning When promoting an online store, it isimportant not only to highlight the unique feature of the business, but also tosubsequently comply with it. If the promises you make to your customers are notkept, it will greatly harm the site's trust and reputation. To prevent this, itis necessary to correctly assess business opportunities.
|