That means It can understand multiple

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And of course, it doesn't matter whose video you're watching. You can repair your car yourself.Therefore, using the Multitask Unified Model (MUM) will help Google surface more topics. that can be related, such as When you talk about those videos It will help you understand the problem more directly. and MUM will help identify When should you change gear? To prevent problems from occurring again However, in the future, Google Search will continue to evolve to be able to solve complex problems faster. and a better result screen!!2. What is Multitask Unified Model (MUM)?The Multitask Unified Model is another important step for Google (in understanding data and delivering better search results on Search).


All of this is part of the first AI model that works in multiple formats (Multimodal).  data telephone numbers canada formats simultaneously, such as video, text, and images. And not only that, it also has the ability to make connections between concepts, topics, and ideas in order to obtain a new set of information as well, according to topic 1 that we have explained above.3. How important is automation? Why shouldn't advertisers overlook it?Of course, traditional search marketing invests in the process. and using intuition to find customers Create an ad creative and manual advertising optimization Will not be able to keep up with the changes because people start searching in new ways.




Therefore, Automation has the potential to create new searches. These will give people new options. In finding answers to doubts Including raising the level of exploring and encountering various topics. that is important to oneselfAnd of course, forward-thinking advertisers are realizing this and are applying Automation to every aspect of their Search campaigns.Example of Automation workingFor example, before the COVID-19 pandemic hit, Nespresso condensed over 130 Search campaigns into just 20 and let Automation manage them all.Therefore, when the COVID-19 outbreak occurs The campaign was immediately put to the test!! COVID-19 has resulted in dramatic changes in search terms.