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With the ability to quickly build landing pages that address the specific intent or knowledge gap of a target customer, they managed to refine their paid search and social campaigns and deliver a sizeable uptick in conversions. Not bad for just over a year of work. The takeaway? Relying on developers to execute your marketing is incompatible with growth. To get the same kind of results as Ari and Shivanie, you need to be able to learn about your audience fast and optimize your digital marketing faster.
Products Solutions Pricing Learn Log In / Design He BTC Number Data re’s How the Illustration Design Trend Caught Fire and Why Every Is Rebranding By Luke Bailey on August .9th, .0ChatGPT9 in Design I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these drawings and animations are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird.

Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile brands. Now, many marketers are wondering—how did this happen? Why are there so many similar-looking illustrations on so many different websites? How did all of these brands decide to use this style at the exact same time? And doesn’t this go against the very idea of positioning your brand as something different? For example, Jimmy Daly, Marketing Director at Animalz, recently called out this design trend on Twitter.
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