WHAT ARE SEGMENTATION BASES?

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This type of information can be included in the so-called sensitive personal data . So other ways are being studied. Turtledove appears in this sphere and also proposes that the browser show ads related to the concept of shared interests, but with even more care in data privacy. It is possible to work with it in the Real-Time Bidding perspective . TURTLEDOVE In digital marketing, bid means a kind of bid, within a logic in which ads are bought quickly, in an “auction” way. The advertiser who wins the bid has his ad displayed on a website in real time. See what it adds to this reinforcement below: Sparrow And “Gatekeeper” Sparrow stands for Secure Private Advertising Remotely Run on Webserver and it builds on Turtledove's fundamentals and improves upon it. With it, it is possible to have even.

Greater transparency in processes and control . It's an additional feature intended to meet both the needs of advertisers and users, who expect convenience but limits. Looklike campaigns , that is, with a similar audience, can be carried out by Phone Number List it and in these campaigns it is not the browser that executes the bid . In this case, it is a gatekeeper , a tool that works as a remote proxy. It makes connection filters to increase the security of what it runs, helping to increase privacy.  The input of this new proposal and these features affect reporting. Some other browsers disable this interface.



So, conversion reports from a FLoC perspective in general can only be analyzed within the Privacy Sandbox, which allows measuring the performance of campaigns without third-party cookies . In general, two types of reports arise from this reality. It is possible to obtain reports related to event levels , which make it possible to identify patterns for bidding models, and also obtain aggregate reports , which measure based on various groups of users. UNDERSTAND SECURITY TOKENS Since FLoC is a new tracking technology, finally, one more essential point must be considered.