The importance of canonical tags in SEO

shopna33

In search engine optimization, one of the most basic measures you can carry out for your online store is the specification of canonical tags. In a website's source code, canonical tags specify which URLs should be prioritized by search engines. This way you can avoid duplicate content, even if the same content has different URLs. sheep Each content on a website must be unique and should only be accessible through a single URL. Otherwise, duplicate content is indexed. This means that to answer a search query, the search engine cannot find a single URL. This often leads to poorer rankings. How can you create different URLs? The structure of the store's software and content management systems can be a source for different URLs on a web page.

For example, in most software systems for creating an online store, the URL path is often built according to the categories to which items are assigned. But most of the time, articles are placed in several categories. For example, a green dress might appear under the "clothing" category and also under "green. It is the same product page but two URLs are generated. Here, you should now indicate, with a C Level Contact List canonical tag, which URL should be used by the search engines to display the results. Additionally, URL variants can be the result of dynamic URLs or tracking parameters. Examples category clothes&color green How are canonical tags specified.



Canonical tags are specified in the source code. If the same content can be accessed through other URLs, you can specify for search engines as follows: This element with the rel canonical" attribute should be added to the section on these pages and to all variants. The absolute URL (with domain) must be given, not just the relative URL (which would contain dresses green-dresses. Most software systems for creating an online store default to a canonical tag for individual pages, or there is an option that can configure this. In the case of different categories, some systems, such as OXID, can establish a main category that is used for the URL path. Here we show you how to set up canonical tags with PrestaShop . This video explains the function of canonical tags in more detai.