What is an EVENT

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7 Steps to Building an Effective Event PR Strategy Zofia Lipska Jan 20 Blog, PR Event PR Strategy There are many interesting and diverse tools for handling B2B Email List public relations. One of them is often underestimated, namely event marketing.  But how to prepare for the event? We will show you the way to an effective event PR strategy. Effective Event PR Strategy – table of contents: What is PR?


What is an EVENT? What should I prepare before the event? – Event PR Strategy What role does an event play in PR and communication? Types of events Key Questions What is PR? There are many definitions of Public Relations and each of them brings a new version of the concept. In short, PR aims at shaping the social relations of an operating entity with its environment. It is a set of conscious, planned and long-term actions and activities to showcase the brand at its best by taking care of the good image of an organization or a person. What is an EVENT? In English, an event denotes an occasion. From the theoretical point of view, event marketing is dealt with by, among others, communication and media sciences, economics and management, tourism and psychological sciences concerning human behavior during mass events. In practice, event marketing functions as one of the tools for PR marketing strategies.



It involves a constant organization of various types of events whose purpose is to have a direct impact on the implementation of the set objectives by enterprises. Event_PR_Strategy What should I prepare before the event? – Event PR Strategy When planning an event it is worth taking into account several important points that will support our work and enable us to control various situations during the meeting. These include: Formulating an emergency list – checklist expanded to include procedures related to dealing with an emergency. Preparing a holding statement – a model statement or press release, written in advance and presenting the most crucial information and response to a crisis.


Creating contact and media list – this list should include all information to contact media representatives (e.g. name, phone number, email address). Appropriate C Level Executive List designation of media representatives. Provision of communication – in addition to the marking of rescue and fire-fighting equipment and a separate room for the services responsible for securing the event, etc. Designation of a zone for the media – a different entry time and a separate zone from the other participants.