By knowing their true desires,

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Administration. The greatest difficulty for many companies is breaking down the barriers between leadership and work teams. To identify the needs of the people who divide the space in an organization, it is essential to adopt clearer, more open and horizontal internal communication strategies . Maslow's Theory applied to Marketing and Sales Maslow's principles are explored by companies working with complex sales models and long-term communication strategies such as Content Marketing . Either way, his ideas can help all types of businesses if we consider the potential they have to clarify the public's interests. Continue reading! Understand.


the motivations of the public If your audience is focused on security Chinese Australia Phone Number List needs, for example, it is not interesting to work on communication with arguments that address only social needs. Likewise, there is no way to achieve personal fulfillment for an employee if they are struggling to survive. As you can see, this knowledge helps us better guide our strategies and our treatment of people, whether they are prospects , clients, managers or employees. By knowing their true desires, we can reach out to people and offer them solutions that will really make a difference for them. Understand consumer behavior By understanding the needs





that motivate consumers , you can establish the best time to attract or approach them, always taking into account the fact that people are trying to satisfy their current needs to "reach" the highest level. of the pyramid. Except in very specific cases, a company that works with the direct sale of bottles of water or small soft drinks, for example, will not have much success creating excessively motivational campaigns, since your ideal client is one who only wants to quench their thirst quickly and without much detours. Align Marketing and Sales strategies If there is one thing that Maslow really makes clear in the areas of marketing and sales, it is that purely rational arguments are not enough. People's emotions will always have more weight in their