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Attracting targeted visitors. A correct correspondence between the keywords and the destination pages is achieved. SEO specialist vs. SEM specialist The terms SEO Specialist/SEO Expert and SEM Specialist are often used as synonymous terms. However, there is a significant difference between them. SEM (Search engine marketing) is a broader field that includes: SEO, PPC/Adwords, Social Media Marketing... We can also talk about Search Engine Marketing .
Management, which includes both , but which focuses WhatsApp Number List much more on ROI (return on investment). What tasks are NOT part of the duties of an SEO Specialist? The SEO specialist benefits from know-how and will give you theoretical and practical instructions to implement, so that the site is as well indexed and positioned in the search engine pages. The SEO specialist is not a site administrator nor a programmer , so the implementation of .

Wrecommendations (eg: creating new pages, adding texts to the site) and carrying out technical actions (implementing redirections, modifying the source code or site functionalities) are not part of his duties. ). Of course, there are also programmers who have knowledge of SEO or there are SEO Specialists who also have knowledge of administration and programming, but this aspect is negotiated separately. The SEO specialist is not a Marketing specialist .
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