Because the web is the space of winning native advertising

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This is not a fashion trend, but a reality. The transition to mobile devices and instant messengers strengthens both trends by an order of magnitude. Why does the alternative model work better? Native advertising travels with the content, rather than languishing on the site that you have blessed with a marketing budget. With the advent of social networks, native advertising often gives its beneficiaries a lot of bonuses, because users begin to share content without thinking much about who created it and for what money.

Native advertising is more transportable. Flash is not shown by mobile browsers, television or radio advertising is mercilessly cut out when rebroadcasting content to the Internet, magazine advertising, of course, too. Even sponsored links, as seen Specific Database in the Lentach story, can be shamelessly disabled. It is extremely difficult to remove native ads from a message. Because often it is the message.



Native advertising is much more common than you think Native advertising evangelists typically start converting to their religion with examples from Red Bull 's content strategy creating incredible events that get millions of people talking about the brand with a sense of undisguised awe, or viral videos on Buzzfeed garnering as many likes as most editorial content. publications. Let's not shy away from textbook examples, but it's better to start the conversation with more obvious things - Google and Facebook as the two main characters in the online advertising market .