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For this reason, they not only have a high open rate, but an almost immediate effect that makes them very effective for limited or last-minute offers. Economic cost and high ROI SMS Marketing campaigns at Christmas are usually very strong. Messages are sent to a large number of people and this entails the need to use low cost strategies . There are many platforms for mass sending of SMS and the prices per message are usually around 0.05 cents.


Thanks to its low cost and its high opening rate, the ROI of SMS Marketing is one of the highest. Without a doubt, one of the best opportunities for brands to effectively reach their customers. Allows customer loyalty SMS Marketing has emerged as an effective channel to interact with customers . Businesses that phone number list send text messages to their customers are perceived as more trustworthy. In fact, customers do not usually perceive these communications as intrusive: They are carried out through a channel that is accepted as a communication bridge with the brands. Sending personalized communications, discounts and coupons generates in users the feeling of being taken into account. This in turn generates very high conversion rates. For this reason, according to a report by Textlocal , more than 64.3% of companies use SMS Marketing to increase their sales.




Tips for your Christmas SMS Marketing campaign Like any type of digital marketing strategy, increasing Christmas sales with SMS Marketing also requires planning . Not only in regards to the shipping schedule. It also plays a role to care about segmentation, personalization and good practices to obtain the best results. 1.- Plan the campaigns in advance Black Friday anticipation of Christmas If you really want to sell more with SMS Marketing at Christmas, you have to know that planning a few months in advance is essential. Try not to leave this for the last minute.